No matter the season, window displays require that you grab attention immediately, and that you get your message across shortly thereafter. Do you have a stock of temporary signs ready to suit your every sale? Have you started designing your 2018 holiday signs? Does your permanent window signage complement the plans you have? What will draw a window-shopper’s eye and convince them to stop for a closer look?
Temporary window signage is a must for every retail business, particularly for sales, but also to advertise specific items and services in a rotational fashion. Maybe May is vehicle wraps month, but that’s just our suggestion! A clever display of your finest wares is essential and by now you’ve seen it all. Go all out or keep it simple, just keep in mind that whereas interior signs can include a bit of detail, window signs need to scream out your message ASAP.
Identify yourself. Even with permanent window signage, you can use your brand colours as part of your identity. Dress up your logo or mascot for the holiday or sale in mind – we’ve got a designer for that! Your company name doesn’t have to be the focal point of the temporary display, but once you’ve snagged attention it shouldn’t take longer than a second for a window-shopper to identify your store as their next shopping destination.
When planning permanent signage for your door or window, you want your business name to be the focal point. When choosing placement, think about temporary signage you may want to display in the window throughout the year, as well as general display layout. When someone looks at your permanent sign, what will their eye be drawn to next? Will that entice them inside?
Show customers what your stuff could look like, help with, or enhance in their lives, kind of like staging a house for sale. Demonstrate that you have what they’re looking for with signage such as “Fall Décor” and “Host Gifts” or “Handmade” “Locally-sourced” – whatever sets your products apart. For permanent signage, why not include your tagline?
Whether permanent or temporary window signs, keep the design simple. Choose fonts that are easy to read at a distance, and make sure the font is large enough to be seen from across the road to maximize attention. Choose colours that contrast with your display, and hang the signs at eye level, with little distraction nearby.
When you work with Grand River Sign Design for your window signs you have access to every kind of window sign imaginable, including Etched Glass, Perforated Window Prints, Window Posters, Hanging Shade Banners, and Lettering. Not only will we help you get the best design for your needs, you’ll also have the best build for the elements! Call Grand River Sign Design to learn more at 519-740-7272 or visit our showroom at 25 Struck Court unit 5 in Cambridge, Ontario.
