Technology is fantastic, honest – we’re big fans – but sometimes it’s just not practical, or budget-friendly. Particularly if you need to focus your funds more so on tech for your production than your marketing. Digital signage is gorgeous, and all the rage, but you can rest-assured that traditional signage remains classy for many reasons.
Versatility:
You’ve seen the bright lights and changing fonts used by digital signage, but you can achieve incredible visual effects with traditional signage. If you’re looking to invest in a permanent building sign, consider illuminated signs, channel letters, and dimensional letters. For temporary, event-specific signage you can design some of your signage to be timeless, meaning they aren’t too specific – no dates, maybe not even the name of the product or service on sale – so 
that you can use them again. But the rest of your signage can be specific not only to your sale, products, and services, but to your catch phrases, tagline, mandate, and more. Depending on the design, you may even have the option to take your traditional signage with you to special events and trade shows.
Durability:
Digital signage is a permanent installation and can be designed for indoor or outdoor usage. And so can your traditional signage! Grand River Sign Design can advise you on best practices for signs that have to endure the elements. The best part of power issues with your traditional signage is that it’s usually as simple as changing a light bulb rather than a motherboard.
Visibility:
Traditional signage is visible – take a walk down the main street and observe! If you want to really stand out, consider vehicle wraps boost. Take your marketing strategy with you to meetings, supply shopping, even on coffee runs and vacation. Partial vehicle wraps are also available, making this a friendly option for tight budgets.
Competitive Edge:
The message and voice of your traditional signage is limited only by your creativity (and that of your marketing team). And they are beautiful! Take a look at some of the indoor signs we’ve created here to get an idea. Neither digital nor traditional signage is better than one or the other, they’re just different options in your marketing plan. The key to a competitive marketing display is in the design and delivery more than the platform. Think of digital vs. traditional signage the difference between Facebook and Instagram marketing: You can achieve wild success with both if you know your audience and experiment with creativity. In terms of traditional signage you can literally go outside the box, whereas with digital you’re stuck with that a rectangle of space, but the images on the screen move. You can do a lot with what you have, at the end of the decision-making process it comes down to budget, and the goal of your strategy.
Grand River Sign Design is here to help you develop comprehensive and dynamic signage for all of your marketing needs. Stop by our showroom at 25 Struck Court Unit 5 in Cambridge, Ontario or call 519-740-7272 to book a consultation.
