(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

Every type of signage your business needs.

From Car Wraps to Pull-Up Banners, if you need a sign, we can help!

ExteriorSigns

Exterior Signs

Many people will pass by your place of business but without exterior signage they will never know who you are, what you do and where you are.

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InteriorSigns

Interior Signs

When your customers take their first step through the door, what is their first impression of your business?

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VehicleGraphics

Vehicle Wraps

Your vehicle is a blank canvas and can be customized to make a big impact. It's a billboard while in the parking lot and a mobile sign on the road.

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TradeShow

Trade Show Displays

Who are you in a room filled of businesses that are selling similar products and services in your industry? Stand out and drive people to your trade show display.

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WallWindow

Wall/Window & Floor Graphics

Wall murals, windows cling, window perforated graphics can be designed to whatever you can think of. Inspire your customers, inspire yourself and your co-workers.

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CreativeSolutions

Creative Solutions

We'll take on any custom order no matter how big or small. We have the experience and knowledge to make it happen!

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Millennials are the talk of the marketing world. They have money, they have kids, and they have serious social media influence. Generally pegged as being born from 1981 through 1996, Millennials hold a lot of buying power. The older members of this generation remember a time before CDs and the internet – barely.

By and large, they were the ones teaching their parents how to use the computer, and remain presently tech savvy, which is why it’s little surprise that they took online shopping and social media marketing from a pipedream to must-have.

So, uh, how do you use physical signs to attract an internet generation?

To start, throw away any negative notions you have about Millennials living in their phones and shopping entirely online. They value family, fun, creature comforts, and know a good deal when they find one. While online shopping is SIGNAGE FOR MILLENNIAL SHOPPERSeasy, there is wide appeal to coming into the store to try a product out, hold it in their hands and examine the features in person, and to talk to customer service reps about the product or service. You have to convince them that your shop or event is exactly the in-person experience they’ve been longing for.

To do that, be honest. This is a generation that’s grown up with email scammers and online identity theft. They’ve taken post-secondary courses on pop culture, advertising, and psychology by the masses. They are worldly, and weary. Show them what makes your business tick, and how you take care of your customers. Green living, clean living, fair trade, and community support is high on the list of priorities.

Design signage that will inspire them to snap a photo and share it online. Be creative! Use eye-catching imagery, be funny, cute, or inspiring. Create your own hashtag and include that on the signs and track that hashtag to find out how people interact with your brand independently.

Appeal to your customers rather than straight-sell your product. How would your product or services enhance their lives? Create your signage campaign around that to turn heads. This concept may very well play right into an unintentional social media campaign.

Speaking of social media, which you may have noticed we have several times already, bring your social media campaigns to your signage, and vice versa. Even if the only repeat is your logo, tagline, or a hashtag, make the online-to-in-store connection easy for your customers to recognize both from the sidewalk and the palm of their hands.

Tell all your friends! Sometimes customers need to be nudged on what to do next. That good ol’ Call To Action is powerful. Design an event or sale around a bring-your-friend or family-friendly.

And most importantly, track your campaigns and feedback. When you find something that works for your Millennial customer base, as with any successful campaign, you want to adapt it for other events, or repeat it again next year. It’s all in the details, so keep track of those!

Grand River Sign Design has ample experience designing motivational signage for your every campaign or event. Creativity is the spice of advertising, and our team can help guide you to a stunning set of signage. Come by our showroom at 25 Struck Court unit 5 or call 519-740-7272 to book your consultation.

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A sign design company ready for your project needs from initial design to the perfect installation.

Some of our best work!

sign shop located close to 401 cambridge

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(519) 740-7272

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Unit 5, 25 Struck Court
Cambridge, ON