During your consultation with Grand River Sign Design, we’ll pepper you with questions because we want to ensure we’re matching you up with the best signage for your project. But don’t let that stop you from asking questions, too! Here are 5 things to ask your sign designer to make sure you’re making the most of your investment.
You come in to the showroom and you know exactly what kind of sign you want, but you don’t have a lot of sign ordering experience. Is this the right sign for my needs? Your sign designer has an incredible amount of experience – and feedback from customers – use that to your advantage. They will talk to you about the logistics of your signage needs and may offer up unexpected suggestions: keep an open mind. You may be surprised at the value vehicle wraps, permanent window signage, and vertical building signs can add to your campaign when you originally thought a banner would do just fine.
Get as much traction from your sign as possible. What can be done to draw more attention to my sign? The answer could be different building materials, lighting, or size. But you don’t have to break your budget to add a little more visibility to your sign. Different colours, placement, or arrangement of the content might be all you need to increase engagement.
What else could I do with this campaign, sign-wise? There are many, many ways that you can use signage to get your message across to your customers, fans, friends, and family. Talk to your sign designer about the possibilities of incorporating your marketing design throughout your shop with tabletop signs and custom graphic wallpaper, in your parking lot with seasonal or permanent signage, along the walkway with banners and building signs, and on your vehicles.
You’ve looked all over the internet, and your local area, to see what everyone else is doing with their signs. Ask the pros: What kinds of signs do your customers repeat order? It might be because the orders are budget-friendly, it might be because it's easy to say “that again, please”, and it might be because the client uses the same style for every event, but the top reason why customers re-order a specific design is because it works. Find out what those repeat orders are and how they might work for you and your needs.
The content is ready to go, you’re on the cusp of rolling out your marketing campaign, why not find out how much more it will cost to upscale your signage? What could my sign look like if I increased my budget? You may be pleasantly surprised at the numbers, and you will be impressed with the added value.
Can’t increase your budget right now? Ask these questions anyway to develop future marketing budget. You won’t know if you don’t ask!
Get your questions ready and book your consultation with Grand River Sign Design! Call us at (519) 740-7272 or come directly to our showroom at 25 Struck Court, Unit 5 in Cambridge, Ontario.
