When you’re looking around your store, office, or looking forward to your booth at tradeshows and conventions, you may experience that niggling feeling that something just doesn’t quite work. But what could it be?
It’s time to refresh your interior signage! We’re talking tabletop signs, directional signage, floor signs, walls signs, window and door signs: the works. The best part about an interior sign refresh is that you don’t have to wait for good weather or a special occasion, you can call Grand River Sign Design right now!
Have you seen these signs?
Definite signs it’s time to replace your interior signage: obvious wear-and-tear – in fact, remove those signs immediately to avoid distracting your customers from the fact that you are the best company to take care of their business. And do it for you and your employees – the esthetics of your work environment influence team morale. Dress for the job you want; the same goes for your work place. And we can’t forget about rebranding – always a reason 
to update signage!
Potential signs it’s probably time to replace your interior signage: outdated colours, images, fonts, or taglines. You want to stay relevant, and your customers are looking for that before they spend their money on you.
Excellent signs you should replace your interior signage: customers reputedly ask you questions that (you think) are answered by your interior signage. And, because the competition did!
Once the decision is made, it’s time to also consider a redesign of your signage. Change the font, change the copy! The goal is to see and be read. When it comes to directional signage, less is more – the same applies to your call to action signage. Educational signs should be succinct while making a connection through strong storytelling. Appeal to the ideals and standards of your customers, and answer common questions. Remember that images translate through many languages. Go bigger, bolder, brighter, but before you do that take stock of what other imagery and products in the immediate landscape your signage will be competing with, and ensure that your update will be complementary to your display. Check out your competition AND your favourite successful businesses and organizations. What elements of marketing are they using that could be applied to your location? What are they doing that you could do better? Grow your interior signage order with classic imitation window etchings or bold digital wallpaper and flooring!
As always, we recommend that your hire a professional graphic designer to adapt your new signage from concept to image file. And once you’re ready to go to print, trust your local sign company to handle the details. Grand River Sign Design can take care of it all, just call us at (519) 740-7272 or stop by our showroom at 25 Struck Court, Unit 5 in Cambridge Ontario. Bring us your hopes, dreams, and some photos of your old signage, and we’ll put together a branded interior sign package that will make you look forward go going to work on Mondays!
