With COVID-19 being the hot topic of 2020 and everyone staying home except to buy essentials goods, it’s a tough time for most businesses. Whether you’re fully operational, doing curbside pickup only, or you’ve moved your sales or services online, business operations are looking much different than usual for everyone. No matter how your operations have changed, signage is more important than ever.
If you’re fully operational, what are you doing to ensure the customers who rely on you know you’re open for business? An investment in outdoor signage can make all the difference to communicate that you are still here. Most people assume many places are closed and they won’t know they can come to you if you don’t make it clear. Large signs or window stickers are all it takes to communicate that your doors are still open.
If you have foot traffic, be sure to make use of floor decals so your customers and your employees are reminded of the need for physical distancing. Grand River Sign Design also offers directional floor decals to ensure the customer 
traffic flows smoothly. Having these decals also makes those who are being cautious feel more comfortable during their shopping experience; it shows them that you are being responsible and taking all precautions to protect them and those around them.
If you are doing curbside pickup only, outdoor signage is important to show your customers where to park and what to do when they arrive. Perhaps they need to call you when they get there, or they need to open their trunk and get back in their vehicle. This is likely a different experience than they’re used to, and they’ll be looking for direction on what they should do. Grand River Sign Design can help ensure the signage is eye-catching and contains all the details your customers will be searching for.
If you’re doing all your business online, ensure your storefront has signage that communicates you are closed and explains how you have adapted your operations to continue offering your product or service. Are you still available by phone or email? Are your staff working from home to maintain continuity? Is there a website your customer can go to place an order? All of this information is important even if you aren’t physically there. Window decals or print signage are a great option and can be easily updated when business returns to normal.
As always, we recommend that you hire a professional graphic designer to handle your signage from concept to image file. And once you’re ready to go to print, trust your local sign company to handle the details. Grand River Sign Design can take care of it all, just call us at (519) 740-7272 or email us. We’re still here to make sure all your signage needs are met. We’ll put together a branded sign package that will help bring in customers and keep everyone at a safe distance. By ordering your signs from Grand River Sign Design, you’ll be supporting an independently owned local business!
