(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

If you’ve ever placed a sign somewhere, you know that it isn’t a foolproof means of communication. You can ponder and postulate on best placement and design strategies for days, and some of your target audience is still going to fail to read your sign. But why? You bring the drawing board back out and start analyzing colours and placement and font size and copy.

Choosing the colours in your advertising campaign, your building sign, your logo, even your branded t-shirts can cause a headache. You can pour over countless online articles about the psychology of colour, read expert advice, and still not have a clear answer. That’s due to the fact that the psychology of colour is unique to the individual; personal preference will always take precedence to your customers.

By Guest Blogger Jelly Triangle Marketing Marvels

By now you’ve got all the working parts of your marketing strategy secured – branded signage, a strong online presence, traditional advertising, and all that these entail. Take it to the next level by letting each medium leverage off of another. A simple way to do this is with print media – signs! It’s easy to dismiss traditional marketing, but there’s an entire branch of the money tree that gets missed by online marketing. Signs can let passersby know that you exist. They remind customers in your store about your online presence. Digital, physical, building, table top, banners – there’s a cross-market/multi-level advertising strategy for you.

The argument for digital vs. print is common across industries from internal processes to external product, but when it comes to signs you may be surprised to discover that the traditional and the high tech both have their benefits. Is digital really more expensive than fixed signage? That depends on the design and the materials used.

No matter the season, window displays require that you grab attention immediately, and that you get your message across shortly thereafter. Do you have a stock of temporary signs ready to suit your every sale? Have you started designing your 2018 holiday signs? Does your permanent window signage complement the plans you have? What will draw a window-shopper’s eye and convince them to stop for a closer look?

People are giving you hints all the time about how you could improve your signage. Are you paying attention? Sometimes you’ll get lucky and someone will flat out tell you, “You should have a sign.” Most of the time it doesn’t occur to them that there should – or at least, could – be a sign providing them with information, but they tell you anyway in the questions they ask and the choices they make. Here are our top tips to noticing the signs that you need more signs.

You’ve put a lot of time and research into building your new business up from the ground, but how much of your plan includes signage? You’ve registered your business name and leased space. Do you have a building sign out front? You’re scoping out local marketing initiatives; how does your trade show booth look? We’ve compiled a list of signs and reasons why you should add them to your marketing budget right here for you!

You’re throwing an event? That’s wonderful! You need signs! Doesn’t matter if you’re planning your wedding, family reunion, sports tournament, stag and doe, or corporate gala, your guests need information and signs are the best way to provide direction. You can have greeters and ushers and customer service on the floor to guide folks, and you can provide detailed instructions prior to the event, but the bottom line is that day-of, your guests will be overwhelmed with information and looking for literal direction. Strategically placed and crafted signs provide everything your guests need to know without wasting time or causing confusion.

Trade shows and conventions provide the ideal setting to get your brand out there and make new fans. The catch is getting noticed in the first place. Conventions and trade shows are also the perfect storm of advertising, freebies, and signs. How do you stand out? Start by identifying your booth’s end goal. This may change from show to show. Are you there to sell a particular product or service? Are you there to get noticed? Do you want people to come and take a business card, enter a draw, try out a product, or watch a demo? In choosing 1 focus you give your booth a better chance at being noticed by passersby struggling with information overload.

What’s in a building sign? Marketing strategy, team discussions, cost comparison, competitor analysis, and hours of agony spent choosing just the right spot to hang it. Your building sign is both a homing beacon to customers already on their way in, and an alert to everyone else that you exist. How big should your sign be? Should you use your logo? Is a lighted sign really worth the fuss? Don’t make snappy sign decisions, make permanent ones to make sure you’re getting the best sign for your business, your building, and your buck.

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sign shop located close to 401 cambridge

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Unit 5, 25 Struck Court
Cambridge, ON