(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

With businesses starting to re-open in Canada and things looking a little different than they did pre-pandemic, you may be thinking of changing up your company’s location. Maybe you have a new-found need for a bigger space or you have decided to move your operations to a different part of town. Regardless of what kind of move you may be making, one thing has not changed: location – and effective signage – is everything.

With COVID-19 being the hot topic of 2020 and everyone staying home except to buy essentials goods, it’s a tough time for most businesses. Whether you’re fully operational, doing curbside pickup only, or you’ve moved your sales or services online, business operations are looking much different than usual for everyone. No matter how your operations have changed, signage is more important than ever.

When you’re looking around your store, office, or looking forward to your booth at tradeshows and conventions, you may experience that niggling feeling that something just doesn’t quite work. But what could it be?

How do you make your customers say “WOW!” when they see your signs? Hint: it’s not by playing it safe. Evolve your marketing strategy or risk getting lost in the crowd where your customers are inundated with calls to action at every glance. Prove that you are the store they’re looking for by boldly showing off. Create signage that will foster feelings of love at fist sight!

Any time is the best time to revitalize your trade show and convention booth signage design. When you’re gearing up to face hours on end in conversation with hundreds, if not thousands, of your ideal customers, put as much effort into your booth’s promotional signage as you do you elevator pitch.

That’s a wrap on your 2019 marketing budget: how about putting a wrap on 2020 right now? A vehicle wrap! Why stop with one? It’s the best time of year to wrap up your fleet and cross “dynamic advertising campaign” off your marketing wish list. Why now? Any time of year is the best time. And here are a few reasons why your SMB should take advantage of this powerful marketing tool.

Here in southern Ontario winter feels like it’s 10 months long. Spring forward with your marketing plan and get a head start freshening up your building sign!

Prepare by keeping an eye (and your camera) on your outdoor building sign through the many phases of winter to see how well your signs perform in: snow, ice, thaws, grey days, snow-blind sunshine, and darkness.

During your consultation with Grand River Sign Design, we’ll pepper you with questions because we want to ensure we’re matching you up with the best signage for your project. But don’t let that stop you from asking questions, too! Here are 5 things to ask your sign designer to make sure you’re making the most of your investment.

Getting ready to craft your next marketing campaign? Here are some tips to write copy for your signage that customers will actually read.

Begin with clear knowledge of what it is you want your customers to do. Before you brainstorm, before you bounce an idea off the intern, understand what the precise point of your signage is first. Narrow it down sign-by-sign. Do you want your customers to go here, or over there, to become educated about a product, to know there’s a sale, or how long a promotion will last? Be blunt, you can get fancy later.

Refreshing your logo can be stressful, but it’s the good kind. It makes you think long and hard about your brand voice, your loyal customer base, intentions and opportunities for expansion, and of course, your marketing strategy. It’s so easy to stick to the same marketing cycle, especially when it’s working, but designing a new logo is an excellent launching pad to evolve your advertising.

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sign shop located close to 401 cambridge

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(519) 740-7272

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Unit 5, 25 Struck Court
Cambridge, ON