(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

Getting ready to craft your next marketing campaign? Here are some tips to write copy for your signage that customers will actually read.

Begin with clear knowledge of what it is you want your customers to do. Before you brainstorm, before you bounce an idea off the intern, understand what the precise point of your signage is first. Narrow it down sign-by-sign. Do you want your customers to go here, or over there, to become educated about a product, to know there’s a sale, or how long a promotion will last? Be blunt, you can get fancy later.

Refreshing your logo can be stressful, but it’s the good kind. It makes you think long and hard about your brand voice, your loyal customer base, intentions and opportunities for expansion, and of course, your marketing strategy. It’s so easy to stick to the same marketing cycle, especially when it’s working, but designing a new logo is an excellent launching pad to evolve your advertising.

You’ve gone ahead and budgeted for a new outdoor building sign, great!

Now what?

When you’re looking for innovative ways to reach your customers, why not sign up to be a trade show vendor? Yes, taking the time off of your regular work schedule can be tough, and it’s true that preparing to attend can be a bother, but your return on the investment could be incredible.

When you hire a professional sign design company to design and create your signage, you set yourself up for minimal distress and maximum success. Here’s why:

Custom Signage and Digital Art for The OfficeWe focus a lot of our posts on marketing signage, because that’s what our customers tend to be searching for. But there’s a lot to be said about engaging the power of signage to boost office morale, so here we go!

While designing the aesthetics of your business, including your logo, website, building sign, and office décor, sometimes you just sit there and think, I didn’t sign up for this! But you know that setting up each of these aspects is part of owning a business, so you hire graphic designers and read up on the psychology of marketing and colours and fonts, then take a few minutes to choose paintcolour and the ergonomic benefits of chairs. Get business cards printed, signs installed, your website live, throw in a coffee maker, and you’re done!

At the heart of what we do here at Grand River Sign Design is support your marketing strategy. Our team has collectively spent decades on the marketing scene; we’ve seen it all! Here are some simple things you can quickly and easily do to support your marketing strategy today.

At the heart of it, every sign is a call to action. But there’s a different strategy to creating enticing instruction versus directing folks to the bathroom. Try something new, be that a new colour, new location for your sign or creating a fresh campaign, offer, or tagline. Go high tech with digital signage or think big with a vehicle wrap.

The start of a new calendar year is often met by businesses with a new fiscal year and a keen scheme to upscale the ol’ marketing strategy. Before you get in too deep with the latest social media marketing craze or designing business cards, take a good look at your signage. Make sure that your in-store experience is impressive, professional, and current. The last thing you want is to successfully woo a new customer to your shop and have them leave you for a prettier, more thoughtful competitor.

grandriver sign design hour free car wrap ad

sign shop located close to 401 cambridge

Call Us

(519) 740-7272

Visit Us

Unit 5, 25 Struck Court
Cambridge, ON