(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

New Year, new marketing strategy! You spent the holiday season taking notes on your latest signage designs and you’re ready to try something new. But if it ain’t broke, why fix it? We’ve got some tips to help you evaluate how effective your current signage is and help you decide whether to make adjustments.

If you’ve ever placed a sign somewhere, you know that it isn’t a foolproof means of communication. You can ponder and postulate on best placement and design strategies for days, and some of your target audience is still going to fail to read your sign. But why? You bring the drawing board back out and start analyzing colours and placement and font size and copy.

Choosing the colours in your advertising campaign, your building sign, your logo, even your branded t-shirts can cause a headache. You can pour over countless online articles about the psychology of colour, read expert advice, and still not have a clear answer. That’s due to the fact that the psychology of colour is unique to the individual; personal preference will always take precedence to your customers.

grandriver sign design summer sale ad

sign shop located close to 401 cambridge

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(519) 740-7272

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Unit 5, 25 Struck Court
Cambridge, ON