(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

Choosing the colours in your advertising campaign, your building sign, your logo, even your branded t-shirts can cause a headache. You can pour over countless online articles about the psychology of colour, read expert advice, and still not have a clear answer. That’s due to the fact that the psychology of colour is unique to the individual; personal preference will always take precedence to your customers.

By Guest Blogger Jelly Triangle Marketing Marvels

By now you’ve got all the working parts of your marketing strategy secured – branded signage, a strong online presence, traditional advertising, and all that these entail. Take it to the next level by letting each medium leverage off of another. A simple way to do this is with print media – signs! It’s easy to dismiss traditional marketing, but there’s an entire branch of the money tree that gets missed by online marketing. Signs can let passersby know that you exist. They remind customers in your store about your online presence. Digital, physical, building, table top, banners – there’s a cross-market/multi-level advertising strategy for you.

The argument for digital vs. print is common across industries from internal processes to external product, but when it comes to signs you may be surprised to discover that the traditional and the high tech both have their benefits. Is digital really more expensive than fixed signage? That depends on the design and the materials used.

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sign shop located close to 401 cambridge

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(519) 740-7272

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Unit 5, 25 Struck Court
Cambridge, ON