Our Blog: I Saw The Sign!

Details

Written by Jelly Triangle

Published: 26 March 2018

Before there was Twitter, before Instagram, before email, heck even before cold calling and direct mail, there was marketing’s tried-tested-and-true medium: Signs! If you take a quick look around you in any given retail environment, persuasive signage should be easy to spot. Persuasive signage – the kind that entices you to think or act a certain way – should be an active part of your complete marketing strategy. In a world oversaturated with notifications, ads, and BOGOs, customers often just a need a sign to point them in the right direction. Why not let that sign be from you?

Read more ...

Details

Written by Jelly Triangle

Published: 23 February 2018

If it ain’t broke, don’t fix it, right? But there is always someone behind the scenes pushing the expectations of advertising. Case in point: social media. Remember back in the early 2000s when the term “social media” was foreign, and online communication programs and forums were aimed at teenagers and collectors? Then Facebook and Twitter came along and lo-and-behold, 20-somethings took to it. Twenty-somethings who liked to shop! It wasn’t long before businesses started to figure out how to use social media in their marketing strategy. Marketers refused to waste an opportunity. And you can do the same with your signage.

Read more ...

Details

Written by Jelly Triangle

Published: 26 January 2018

New Year, new marketing strategy! You spent the holiday season taking notes on your latest signage designs and you’re ready to try something new. But if it ain’t broke, why fix it? We’ve got some tips to help you evaluate how effective your current signage is and help you decide whether to make adjustments.

Read more ...