(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

At the heart of what we do here at Grand River Sign Design is support your marketing strategy. Our team has collectively spent decades on the marketing scene; we’ve seen it all! Here are some simple things you can quickly and easily do to support your marketing strategy today.

At the heart of it, every sign is a call to action. But there’s a different strategy to creating enticing instruction versus directing folks to the bathroom. Try something new, be that a new colour, new location for your sign or creating a fresh campaign, offer, or tagline. Go high tech with digital signage or think big with a vehicle wrap.

The start of a new calendar year is often met by businesses with a new fiscal year and a keen scheme to upscale the ol’ marketing strategy. Before you get in too deep with the latest social media marketing craze or designing business cards, take a good look at your signage. Make sure that your in-store experience is impressive, professional, and current. The last thing you want is to successfully woo a new customer to your shop and have them leave you for a prettier, more thoughtful competitor.

Small business, freelancers, contractors, we’re talking to you! Your marketing strategy is restricted by a tight budget and small staff. But without effective advertising, you can’t get word out to potential customers who are actively seeking your services. There is someone looking for you right now! That’s why a vehicle wrap is ideal.

Online shopping is really attractive these days, both for the ease of transaction, and wide selection of products. Which can be daunting for the local brick-and-mortar shops. Sure, you probably have an online store, too, but you’ve got to work hard to attract customers who are used to surfing big online shopping retailers day and night. Why not make your next marketing strategy an effort to encourage customers to Shop Local? Here are some ideas on how to go about exactly that!

Signs that could have used another set of eyes are abundant. Some mistakes are just funny, some are embarrassing, and more than a few end up to be crude or insulting. Proofreading your signage is more than just looking for spelling mistakes. Here’s what you need to know before you hit Print!

Millennials are the talk of the marketing world. They have money, they have kids, and they have serious social media influence. Generally pegged as being born from 1981 through 1996, Millennials hold a lot of buying power. The older members of this generation remember a time before CDs and the internet – barely.

Technology is fantastic, honest – we’re big fans – but sometimes it’s just not practical, or budget-friendly. Particularly if you need to focus your funds more so on tech for your production than your marketing. Digital signage is gorgeous, and all the rage, but you can rest-assured that traditional signage remains classy for many reasons.

Marketing is cast in many roles, and choosing just the right word or phrase to turn the head of your ideal customer is everything. Should your copy be funny or serious? Cute or teasing or obvious? Here are some strategies to consider before you plot your next signage marketing strategy.

You spend a lot of time crafting your online marketing and direct mail campaigns. But there’s something to be said about spontaneous saleability. So we’re going to say a few words about that with a signage perspective!

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sign shop located close to 401 cambridge

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(519) 740-7272

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Unit 5, 25 Struck Court
Cambridge, ON