(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

Online shopping is really attractive these days, both for the ease of transaction, and wide selection of products. Which can be daunting for the local brick-and-mortar shops. Sure, you probably have an online store, too, but you’ve got to work hard to attract customers who are used to surfing big online shopping retailers day and night. Why not make your next marketing strategy an effort to encourage customers to Shop Local? Here are some ideas on how to go about exactly that!

Signs that could have used another set of eyes are abundant. Some mistakes are just funny, some are embarrassing, and more than a few end up to be crude or insulting. Proofreading your signage is more than just looking for spelling mistakes. Here’s what you need to know before you hit Print!

Millennials are the talk of the marketing world. They have money, they have kids, and they have serious social media influence. Generally pegged as being born from 1981 through 1996, Millennials hold a lot of buying power. The older members of this generation remember a time before CDs and the internet – barely.

Technology is fantastic, honest – we’re big fans – but sometimes it’s just not practical, or budget-friendly. Particularly if you need to focus your funds more so on tech for your production than your marketing. Digital signage is gorgeous, and all the rage, but you can rest-assured that traditional signage remains classy for many reasons.

Marketing is cast in many roles, and choosing just the right word or phrase to turn the head of your ideal customer is everything. Should your copy be funny or serious? Cute or teasing or obvious? Here are some strategies to consider before you plot your next signage marketing strategy.

You spend a lot of time crafting your online marketing and direct mail campaigns. But there’s something to be said about spontaneous saleability. So we’re going to say a few words about that with a signage perspective!

Before there was Twitter, before Instagram, before email, heck even before cold calling and direct mail, there was marketing’s tried-tested-and-true medium: Signs! If you take a quick look around you in any given retail environment, persuasive signage should be easy to spot. Persuasive signage – the kind that entices you to think or act a certain way – should be an active part of your complete marketing strategy. In a world oversaturated with notifications, ads, and BOGOs, customers often just a need a sign to point them in the right direction. Why not let that sign be from you?

If it ain’t broke, don’t fix it, right? But there is always someone behind the scenes pushing the expectations of advertising. Case in point: social media. Remember back in the early 2000s when the term “social media” was foreign, and online communication programs and forums were aimed at teenagers and collectors? Then Facebook and Twitter came along and lo-and-behold, 20-somethings took to it. Twenty-somethings who liked to shop! It wasn’t long before businesses started to figure out how to use social media in their marketing strategy. Marketers refused to waste an opportunity. And you can do the same with your signage.

New Year, new marketing strategy! You spent the holiday season taking notes on your latest signage designs and you’re ready to try something new. But if it ain’t broke, why fix it? We’ve got some tips to help you evaluate how effective your current signage is and help you decide whether to make adjustments.

If you’ve ever placed a sign somewhere, you know that it isn’t a foolproof means of communication. You can ponder and postulate on best placement and design strategies for days, and some of your target audience is still going to fail to read your sign. But why? You bring the drawing board back out and start analyzing colours and placement and font size and copy.

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sign shop located close to 401 cambridge

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Unit 5, 25 Struck Court
Cambridge, ON