(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

You spend a lot of time crafting your online marketing and direct mail campaigns. But there’s something to be said about spontaneous saleability. So we’re going to say a few words about that with a signage perspective!

Before there was Twitter, before Instagram, before email, heck even before cold calling and direct mail, there was marketing’s tried-tested-and-true medium: Signs! If you take a quick look around you in any given retail environment, persuasive signage should be easy to spot. Persuasive signage – the kind that entices you to think or act a certain way – should be an active part of your complete marketing strategy. In a world oversaturated with notifications, ads, and BOGOs, customers often just a need a sign to point them in the right direction. Why not let that sign be from you?

If it ain’t broke, don’t fix it, right? But there is always someone behind the scenes pushing the expectations of advertising. Case in point: social media. Remember back in the early 2000s when the term “social media” was foreign, and online communication programs and forums were aimed at teenagers and collectors? Then Facebook and Twitter came along and lo-and-behold, 20-somethings took to it. Twenty-somethings who liked to shop! It wasn’t long before businesses started to figure out how to use social media in their marketing strategy. Marketers refused to waste an opportunity. And you can do the same with your signage.

New Year, new marketing strategy! You spent the holiday season taking notes on your latest signage designs and you’re ready to try something new. But if it ain’t broke, why fix it? We’ve got some tips to help you evaluate how effective your current signage is and help you decide whether to make adjustments.

If you’ve ever placed a sign somewhere, you know that it isn’t a foolproof means of communication. You can ponder and postulate on best placement and design strategies for days, and some of your target audience is still going to fail to read your sign. But why? You bring the drawing board back out and start analyzing colours and placement and font size and copy.

Choosing the colours in your advertising campaign, your building sign, your logo, even your branded t-shirts can cause a headache. You can pour over countless online articles about the psychology of colour, read expert advice, and still not have a clear answer. That’s due to the fact that the psychology of colour is unique to the individual; personal preference will always take precedence to your customers.

By Guest Blogger Jelly Triangle Marketing Marvels

By now you’ve got all the working parts of your marketing strategy secured – branded signage, a strong online presence, traditional advertising, and all that these entail. Take it to the next level by letting each medium leverage off of another. A simple way to do this is with print media – signs! It’s easy to dismiss traditional marketing, but there’s an entire branch of the money tree that gets missed by online marketing. Signs can let passersby know that you exist. They remind customers in your store about your online presence. Digital, physical, building, table top, banners – there’s a cross-market/multi-level advertising strategy for you.

The argument for digital vs. print is common across industries from internal processes to external product, but when it comes to signs you may be surprised to discover that the traditional and the high tech both have their benefits. Is digital really more expensive than fixed signage? That depends on the design and the materials used.

No matter the season, window displays require that you grab attention immediately, and that you get your message across shortly thereafter. Do you have a stock of temporary signs ready to suit your every sale? Have you started designing your 2018 holiday signs? Does your permanent window signage complement the plans you have? What will draw a window-shopper’s eye and convince them to stop for a closer look?

People are giving you hints all the time about how you could improve your signage. Are you paying attention? Sometimes you’ll get lucky and someone will flat out tell you, “You should have a sign.” Most of the time it doesn’t occur to them that there should – or at least, could – be a sign providing them with information, but they tell you anyway in the questions they ask and the choices they make. Here are our top tips to noticing the signs that you need more signs.

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sign shop located close to 401 cambridge

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Unit 5, 25 Struck Court
Cambridge, ON