There are 2 types of people in this world, those who gleefully approach designing retail signs and those who dread it. Whatever side you’re on everyone agrees that retail signs are a compulsory credit to your business. Grand River Sign Design’s got you covered!
If you’re the kind that dreads sign design you’re likely overwhelmed, and for good reason. There’s a sign for every aspect of your business and none are universal. There are signs to advertise an event or a sale, spotlight a specific product, navigational signs showing the way to the upstairs showroom, informational signs that denote the home chef section – the list goes on and on.
When your sign design has you feeling dizzy forget about colours and fonts and start with the reason you need a sign at all. Do you need customers to come into the store? Should they shop in this section? Are you explaining a sale? If you can’t pinpoint the reason why you need a sign, the problem may be that you need more than one. Embrace advertising and let us help make it work for you. There is no limit to what Grand River Sign Design can do with your signage. We’ll help you select materials that make your colours pop and displays that will keep your sign standing out from the crowd. We help people like you every day; the vast majority of our customers are entrepreneurs so you could say that retail signs are our specialty (the rest are looking to sports-up their man cave or chill out their office space with custom vinyl wall covers, since we’re on the topic of self-promotion).
Choosing where your sign should go is the second most important decision when planning your design because the site dictates everything from size, wording, and building materials. Exterior signs need to withstand the seasons. Window signs need to last through at least a couple of years’ worth of direct sunlight. Interior signs should be easy to both set up and stow. Will people be reading your sign while walking or while driving? That will have a huge effect on how large your font is. What is your sign competing with? Look at what colours are being used in nearby signage and choose something else. You may want to consider using floor signs for children and use their line of vision to your advantage. Identifying these nuances will help your – and our – marketing team create just the right sign for your customers.
What goes into a retail display largely depends on what you’re sign need is, but simple always has the most impact. Use as few words as necessary to get your point across, choose fonts that are easy to read and colours that will draw the eye not make it wince. When you work with our team we make sure you don’t sweat the small stuff or overlook the major points. Call Grand River Sign Design today at (519) 740-7272 and find out what we can do to enhance your marketing strategy.