By Guest Blogger Jelly Triangle Marketing Marvels
By now you’ve got all the working parts of your marketing strategy secured – branded signage, a strong online presence, traditional advertising, and all that these entail. Take it to the next level by letting each medium leverage off of another. A simple way to do this is with print media – signs! It’s easy to dismiss traditional marketing, but there’s an entire branch of the money tree that gets missed by online marketing. Signs can let passersby know that you exist. They remind customers in your store about your online presence. Digital, physical, building, table top, banners – there’s a cross-market/multi-level advertising strategy for you.
Let’s start at social media marketing, specifically with the power of the hashtag. A hashtag is a word or group of words without spaces preceded by a number sign ( # ) that, when added to a social media post, becomes active; you’ll notice in the live post the hashtag is a different colour. When clicked, the hashtag will show the user all posts on that platform using the same hashtag. For example, #MondayMotivation on any platform (e.g. Facebook, Twitter, Instagram) will pull up a bunch of posts extolling the virtues of a quote, an action, or an image that inspires the author to get through the drudgery of Monday. Use hashtags on your social media posts to join the conversation. Follow hashtagged conversations to find out what best suits your promotions, and keep in mind that this will change with each promotion.
Take this marketing marvel one step further by devising your own corporate hashtag. Go with something short and sweet, but obviously linked to your company. We can use #JellyTriangle but we also like #GetJelly. Reinforce your personalized hashtag so that customers can easily spot it online by incorporating it on print signage in your shop, waiting area, heck even on a banner in the parking lot.
Hashtags are just one part of your advertising campaign, but you’ve also got your custom art, taglines, and call to action. When you’re ready to take your digital campaign to print, divide the aspects of your campaign into Permanent and Temporary. Temporary campaign aspects can go on limited-run signs that are budget-savvy, things like dates, calling out specific products or services or one-time special events. Permanent signage can include your tagline and logo, undated sales and special events like Boxing Week or Canada Day specials so that you can use them again. Go that extra semi-permanent kilometre and hook yourself up with a lovely vehicle wrap featuring your logo, tagline and contact information and you need look no further than Grand River Sign Design to set you up!
The best marriage of digital and print marketing comes with the digital sign. Eye-catching and easily updated, digital signs can display several items to rotate every few seconds (or longer, or shorter, as befitting the content). For example you could display your latest social media posts and show off why you’re worth a follow, as well as in-store deals, advertise upcoming events, and highlight specific products or sales. Add content on a whim, and take it down at will.
Jelly Triangle Marketing Marvels can help you plan a cross-platform campaign. Get in touch today by calling us at 519-624-8888 and book your complimentary consultation.