The start of a new calendar year is often met by businesses with a new fiscal year and a keen scheme to upscale the ol’ marketing strategy. Before you get in too deep with the latest social media marketing craze or designing business cards, take a good look at your signage. Make sure that your in-store experience is impressive, professional, and current. The last thing you want is to successfully woo a new customer to your shop and have them leave you for a prettier, more thoughtful competitor.
Start with exterior signage. Does your building sign stand out from the crowd? Is it easy to read? Are the colours vibrant? Look for damage as well as faded colour. Perhaps your sign design could use an update. If it’s been 10 years or longer you should seriously consider talking to a graphic designer. The fonts alone that are available now are incredible, and design of the physical building sign has also come a long way, making it easier than ever to provide the storefront of your dreams. You want lights? We got lights! You want colour? We have them all!
Vinyl for the window? Yes, please! Go for the classic etched glass look, or make your window pop with bright, bold colour. Try out spot colour for the best of both worlds. When you’re designing window signage with vinyl, particularly a 
display window, keep in mind that you might want to set up a display inside and how that will clash or complement your sign. Treat your vinyl application design as though it’s permanent, but rest assured that if you change your mind it can be removed without damaging the glass of your window or door.
Interior signage deserves better than to be printed off your inkjet and shoved in a clear plastic stand. Show customers that you care about every aspect of your service. What information about your products is forever? What sales do you run annually? What departments do you have? Even a small shop needs to provide direction and education for customers who don’t want to talk to a staff member, and for times when your shop is busy. Busy is good! But neglected customers are bad, so ensure that you take care of them with thoughtful, professional signage at every opportunity.
We talk about vehicle wraps fairly often, and it’s because they’re affordable, effective, and a good investment in your marketing strategy. If you’re really looking to dazzle your workspace, look into digitally printed wallpaper. A creative idea to polish the ambiance of a windowless room, an otherwise industrial space, and even just to make your office space somewhere you want to spend your day. Customize your digital wallpaper with your store logo, choose stock images of natural landscapes, or have something designed specifically to suit your brand.
Ready to bring your sign game up to 2019 standards? Book a consultation with Grand River Sign Design to talk about refreshing outdated designs, updating display features, and the latest sign technology. Our showroom is located at 25 Struck Court unit 5 in Cambridge, Ontario. Come on by or call ahead at 519-740-7272!
