(519) 740-7272

Unit 5, 25 Struck Court Cambridge, ON N1R 8L2

Proudly serving Cambridge, Kitchener, Waterloo and surrounding areas.

Every type of signage your business needs.

From Car Wraps to Pull-Up Banners, if you need a sign, we can help!


Exterior Signs

Many people will pass by your place of business but without exterior signage they will never know who you are, what you do and where you are.

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Interior Signs

When your customers take their first step through the door, what is their first impression of your business?

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Vehicle Wraps

Your vehicle is a blank canvas and can be customized to make a big impact. It's a billboard while in the parking lot and a mobile sign on the road.

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Trade Show Displays

Who are you in a room filled of businesses that are selling similar products and services in your industry? Stand out and drive people to your trade show display.

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Wall/Window & Floor Graphics

Wall murals, windows cling, window perforated graphics can be designed to whatever you can think of. Inspire your customers, inspire yourself and your co-workers.

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Creative Solutions

We'll take on any custom order no matter how big or small. We have the experience and knowledge to make it happen!

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When you’re looking for innovative ways to reach your customers, why not sign up to be a trade show vendor? Yes, taking the time off of your regular work schedule can be tough, and it’s true that preparing to attend can be a bother, but your return on the investment could be incredible.

Sales, of course, is one of your main trade show goals. You want to make the trip financially worth your while, and to succeed here – and in all aspects of your trade show experience – you need dive deep into the research and choose to attend a show that is going to attract your ideal customer. Decide how far you’re willing to travel and look up trade shows within that distance. Take your list of potential shows and contact your professional network to find out if anyone has any words of wisdom to share on their personal experiences. Take care not to offer customers a trade show special that will be too good to be true because it’s often too inexpensive to keep your business in the black! In fact, rather than direct sales, you may want to focus instead on your other main goal: lead generation.

We’re talking quality lead generation, of course, which is why you’ll still rely on that research to choose exactly the right show. To succeed here you need to reliably and responsibly collect contact information and the subject of interest in your products or services that each individual is looking for. Offer something in return; maybe it’s a small percentage off their first purchase, an entry into a contest, or a book/ebook (written by you, of course!). Whatever you choose, 7 Trade Show Displayit has to be enticing enough to be worthy of the information you’re after o what would convince you to give up your name and email address? There will be many people who aren’t interested no matter what you offer, and to accommodate that develop a live-action sales funnel that includes handing out a memorable business card and useful branded merch – one really can’t have too many pens! Follow-up when you get back to the office as soon as possible, especially if there’s a chance that your new contacts may have been talking to competitors.

Which brings us to your goal when stepping outside your booth. Networking with a helping of competitor recon should also be on your trade show agenda. This is an excellent opportunity to meet competitors in person and see them in action and to make a positive entrepreneurial connection. You may find an opportunity to work together on a project, or marketing initiative. While you’re scoping out competitor booths, keep an eye out for potential suppliers or consultants that you might otherwise not be aware of to keep your options open.

Ready to reserve your booth? To make the absolute most of your trade show booth experience, you need a professional, attention-grabbing display.  As soon as you make plans to attend a trade show, book a consultation with Grand River Sign Design to find out how we can customize stunning displays that are simple to set-up and transport no matter your space allocations. Take a look at some of our work, and call us at (519) 740-7272 or stop by our showroom at 25 Struck Court, Unit 5 in Cambridge, Ontario to get started.

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A sign design company ready for your project needs from initial design to the perfect installation.

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sign shop located close to 401 cambridge

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(519) 740-7272

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Unit 5, 25 Struck Court
Cambridge, ON

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