How do you make your customers say “WOW!” when they see your signs? Hint: it’s not by playing it safe. Evolve your marketing strategy or risk getting lost in the crowd where your customers are inundated with calls to action at every glance. Prove that you are the store they’re looking for by boldly showing off. Create signage that will foster feelings of love at fist sight!
Take design chances particularly on new banners and table top signs. You can create relatively inexpensive experimental signs with minimal use of your marketing budget. It’s like social media: you’re spending hundreds instead of thousands, and if it’s not working you can pull the whole campaign down in an instant, then try something new. Once you’ve got a winning design, graduate to permanent installations, like window and building signs, digital prints for walls and even flooring and vehicle wraps.
Lower your stress by engaging tried-tested-and-true marketing tactics when approaching your sign design concept. Start by being honest, and obvious. You’ve got only a few seconds to get attention, and your customers have none to spare on anything that isn’t immediately relevant. If you’re having a sale and make SALE! the main focus of your signage, ensure that your signs are well-branded, and that your branding (e.g. logo) is quickly recognizable. Better yet, print multiple banners to increase visibility. Some say SALE! and others have your logo, a sample list or images of sale items, and don’t forget numbers: 30% off!
Tell a story to invite customers in if you’re not promoting a particular promotion. A short story, of course, a micro-story at most. If you sell skincare or cosmetics, tell a story about seasonal skincare. If you sell IT services or device repair, tell a story about saving someone the money and hassle of starting from scratch. Make a personal connection by going over your recent customers’ purchase habits or questions and identify common links to display in your signage. Pay attention to your favourite ads and take notes. The most successful marketing designs are parts of a whole, so be sure that your signs are on-brand and interconnect with your online and direct marketing campaigns.
Imagery goes a long way to getting your point across, both as a storytelling device and as an attention-grabber. Bonus: images (like pictures or graphics) cross language barriers. And if you use simple ones, images can also have an impact that can be almost instantly absorbed as your ideal customer walks by.
Dress your signage to impress by hiring a professional marketing designer to create custom content for you. Rather than using stock images on your signs, hire a photographer or an artist to create exactly what you want that isn’t something everyone has already seen 100 times this week. Working with Grand River Sign Design to make your signs stand out in a crowd is the best first step you can take! Contact us at (519) 740-7272 or come on into our showroom at 25 Struck Court Unit 5 in Cambridge, Ontario.
