Like most businesses, you probably spent hours deciding on the look and feel of your logo, website, and printed marketing materials. You wanted your brand strategy to reflect what product or services you offer and ultimately inspire customers to visit your store or office to make a purchase. You carefully crafted all the items that get people in the door, but how do they feel when they actually get there? Does your building’s aesthetic match their expectations and your other marketing items? If it doesn’t, your exterior and interior building signage could be harming your overall brand strategy.
Your exterior signage is your first opportunity to make a great impression. Was your business easy to find because your customer quickly recognized your logo (like McDonald’s golden arches that are unmistakable in every country)? Or did they drive around so much looking for you that they were in a foul mood before you even had the chance to say hello? This is a costly mistake you never want to make and there are endless options when it comes to exterior signage. At Grand River Sign Design, we can help you make sure your branding is consistent across the board so there is no doubt where to find you. We can turn any logo into an appealing sign, and we offer a variety of styles to help you stand out day and night.
Before your customer even opens the door, you have many opportunities to create the vibe you are going for while also passively starting to make a sale. Window graphics are a fantastic way to create your ideal aesthetic while also showcasing any products you offer or specials you have on at the time. They are also an opportunity to reiterate your brand’s messaging so you can subconsciously prepare your visitor for what they can expect when they move to the next level of interaction with you. Get the look you want with branded lettering, etched glass, window prints, posters, perforated film, and hanging shade banners. Whether you want full or partial coverage, we’ll make sure you’re taken care of! The opportunities for window signage are truly unlimited!
When your customer finally makes it inside, your foyer and reception areas are another chance to create a positive association with your brand and your business. Whether you have just moved to a new location or you’ve been in the same spot for 30 years, Grand River Sign Design can help you design or update your space to create the feeling you are going for. We can do any type of lettering or design on your walls, front desk, and even your ceiling. We’ll work with you to make your vision come to life so you can strengthen your branding and be the best on the block!
If you are looking for inspiration, check out our Services page for more pictures of our successful designs and installations. No storefront too big, no business too small!
Book your consultation by calling us at (519) 740-7272 or stop by our showroom at 25 Struck Court Unit 5 in Cambridge, Ontario. We have physical distancing measures in place to keep our clients and our team safe.