At the beginning of 2020, businesses, schools, and workplaces had to quickly adapt their practices and display signage to help keep everyone safe. Now that we are one year into the COVID-19 pandemic, that same signage is starting to show its age. While it is easy to forget about tattered banners or posters, faded outdoor signage, and dirty floor decals because you walk by them every day, your customers and guests notice. It can also be tempting to remove tired signage without replacing it, but this can be harmful to your business too. With a new year upon us and no sign of the pandemic slowing down anytime soon, now is the perfect time to refresh and replace the signage in your business or office space!
Every successful business owner knows that the aesthetic of their building is just as important as the quality of the service or product they provide. That is why it is important to take a look at what the signage around your building could be saying about your brand. We have definitely been noticing COVID-19 signage that is worn, bent, faded, or peeling – especially signage that has been outside and taken a beating from the elements. We happen to have a keen eye for 
these kinds of details, but we would bet that your customers can see your aging signage too. If you have neglected your signage or been relying on using paper printouts to direct and inform your customers and employees, consider upgrading your interior and exterior signage now to give your business a more professional look.
Removing and not replacing your COVID-19 signage can be just as detrimental to your business as leaving ratty signage up. A lack of signage creates confusion, puts people at risk, negatively impacts the customer experience, and communicates that you are no longer taking adequate pandemic precautions. When floor decals and outdoor signage get dirty and worn, some retailers and offices remove these important markers.
This impacts the flow of customer traffic and makes it less safe for customers and employees. A lack of outdoor signage, particularly where customers need direction on where to park or who to call for curbside pickup, makes the shopping experience less than seamless. As a business owner, you want to demonstrate to your customers that you care about their health and their experience, so if you have been guilty of letting your signage go, it is important to take some time to replace it. Customers have generally learned about proper spacing, hand hygiene, and the new practices in your building, but they still like to see that you have mechanisms in place to keep them safe. Every business also has different practices and it could be the first time that someone is shopping with you. Make sure you are putting your best face forward with adequate signage that is in good condition.
If your business, office, or school needs new COVID-19 signage, Grand River Sign Design is here to help! We offer digital print rollup banners, A-frame plastic signs, and digital print floor graphics. As always, we can also provide interior and external signage to keep your building looking fresh! If you would like help with the design, printing, and/or installation of your signage, contact us, give us a call at (519) 740-7272, or visit our showroom at 25 Struck Court, Unit #5, Cambridge, Ontario. We are following all COVID-19 requirements for businesses in Ontario to keep our valued customers, staff, and community safe.
