If we asked you to pick out UPS, Purolator, and FedEx trucks in a crowded parking lot or a long line of cars on the highway, could you do it? We bet you could! That is because these companies have done an exceptional job at unifying the look of their fleets and taking advantage of the fact that they are always on the road. Whether they are parked or travelling, every vehicle in their fleet is a rolling billboard that is working for them 24/7. We bet you would also think of one of these three companies first when you need to send an expedited delivery which is in part to the fact that you see their branding daily.
If you have a company vehicle or fleet of vans or trucks, you definitely do not want to miss out on this low-cost advertising option that works as hard as you do. If you currently have vehicle graphics that are looking worse for wear, now is the perfect time to freshen them up!
Below, we share why fleet graphics that are attention-grabbing and in good condition are essential for strong brand awareness.
Fleet graphics are a rolling billboard
There are very few low-cost advertising options that have a return-on-investment equivalent to vehicle graphics. That is because your crew goes directly to your ideal customers. Whether your company trucks or vans are parked outside a client’s house, sitting in traffic, or picking up materials, your brand is visible to everyone who looks out their window or drives by.
Neighbours, other contractors, and people looking for the service you offer won’t know you exist unless you tell them, so vehicle graphics are a great way to grab their attention and give them your contact information without you having to lift a finger.
Fleet graphics improve brand recognition
Staying visible and having a united look and feel with every vehicle is important for staying top of mind and keeping your brand recognizable. Your goal should be to have everyone know your branding when they see you out around town and be able to easily identify what it is you do by a quick scan of your design.
Just like how you first think of UPS, Purolator, or FedEx for your delivery needs, you want to be one of the first companies people think of when they need what you offer. Vehicle and fleet graphics can help with that!
Fleet graphics can help with word-of-mouth marketing
It is beneficial to your business to have as many people as possible know about you. Even people who do not need your service should be able to easily recognize your branding. This is because every person in your community likely has a vast network of friends, family, and colleagues who will eventually need what you can provide. Since most people ask their networks for recommendations, strong brand awareness will increase your chances of being top of mind.
Working with Grand River Sign Design
At Grand River Sign Design, we believe wholeheartedly in the value of vehicle graphics. We love designing them and we love seeing them on the road. If you are looking for inspiration or want to see the endless list of possibilities, check out our Vehicle Graphics page with examples of how we’ve helped our clients tap into this incredibly effective brand awareness tool.
If you are ready to unite the look of your fleet and increase advertising opportunities with limited financial investment, we can help! We’ll help you create effective vehicle graphics to suit your brand and provide everything your potential clients and their friends need to know.
To book your consultation, contact us, come into our showroom at 25 Struck Court Unit 5 in Cambridge, or give us a call at (519) 740-7272.
