Here in southern Ontario winter feels like it’s 10 months long. Spring forward with your marketing plan and get a head start freshening up your building sign!
Prepare by keeping an eye (and your camera) on your outdoor building sign through the many phases of winter to see how well your signs perform in: snow, ice, thaws, grey days, snow-blind sunshine, and darkness.
What is the visibility like from the road, from the sidewalk, and from the parking lot? Could it be more? Have customers mentioned that it was difficult to find your location? Take a close look for damage: cracks, lifts, scratches, warping, missing pieces, and of course faded colours. Note bird and rodent nest components or food storage as well. Passing along detailed knowledge of each of these factors will greatly help your designer customize sign construction ideal for your location.
As you make plans for your updated signage, may we make a suggestion? Go big! When you work with Grand River Sign Design, the sign you want is within reach. Sign technology is constantly evolving to make revolutionary design 
more accessible than ever. You can literally go big by expanding the dimensions of your sign, and/or you can go big with your embellishments. For example, we encourage our you to consider lighted signage, even if your business hours are 9 to 5. Let your building sign be a beacon 24/7 reminding your customers as they pass by on their commute home that you’re here, easy to find, and that you’re ready, willing, and able to help them when they need your products or services. Lighted signage goes a long way to help you avoid being out of sight and out of mind.
That’s the thing with signage as part of your broader marketing strategy: social media advertising works because it’s a constant presence. So is your building sign. You want your customers to be able to find your location the moment they enter the area. Can you building sign be seen from the road? The parking lot? The sidewalk? Is it eye-catching, stunning, whimsical, bold, or – most important – memorable? Come spring, it will be! Even if your last sign was built less than 5 years ago, new features and materials make even a simple reconstruction of the original longer-lasting and, with a few tweaks, even more visible.
Often our customers are surprised to discover that scrapping their original design for something brand new is as budget-friendly as a recreation of the previous sign. Make it even easier on your customers by adding a blade sign that sticks out over the sidewalk for easy identification, or customized etched glass on your door or display window! Come to your design appointment with the fixed details of your current sign and an open mind to find out how your outdoor signage really can have it all.
The Grand River Sign Design team has decades of sign design and installation experience waiting for you and your business to tap into. Book a consultation by calling (519) 740-7272 or come directly to our showroom located at 25 Struck Court, Unit 5 in Cambridge, Ontario.
