Any time is the best time to revitalize your trade show and convention booth signage design. When you’re gearing up to face hours on end in conversation with hundreds, if not thousands, of your ideal customers, put as much effort into your booth’s promotional signage as you do you elevator pitch.
Begin by booking a consultation with Grand River Sign Design to exhaust your trade show signage options. Even if you’re just planning on a single vertical banner, get educated on the vast array of banners, table stands, table covers, table top signs, flags, and floor signs available to you. Especially if this is the first show of many, plan to order different signage styles because not all convention and trade show vendor spots are set up the same. You may be stuck with a one-size-fits-all table provided by the host. Or you may have the option to bring your own custom fold-up booth. What if you arrive and your neighbours have taken up all of the available overhead space? Flags and floor signs come in handy. Worst-case scenario is that nothing looks like what you imagined before you arrived, but that’s okay because after your consultation with Grand River Sign Design you’ll be well on your way to stocking a fully-prepared trade show marketing kit.
Banners are an absolute must. Collapsible vertical banners with stands are your strongest tools. Horizontal banners are excellent, and if you’ve got room in the budget absolutely include them, but the flexibility of the vertical banner creates more opportunity to be seen. Bonus: Since it comes with its own stand you can place it wherever you like, and easily move it to a new spot if your original choice becomes clogged with attendees. Horizontal banners are best used above and behind your booth as background. Here’s our list of quick tips to make the most of your banner messaging.
Table covers should be used in place of a table-front banner. Make your table cover eye-catching, but consider that, ideally, attendees will be blocking the full view from passersby as they clamour to talk to you. Keep the covering on brand, just know that it’s more likely going to be seen in glimpses rather than a large, complete piece. While tempting to buy any old black table cloth for your trade show kit, keep in mind that a branded table cover adds to your professional appeal to the attendees. Sometimes the top of your table cover may be the only branding that shows up in event coverage on social media!
Tabletop signage is the last piece of your kit, but certainly not the least. Design signage for all promotions, for general information or education, and for your brand name and tagline – these tend to be at eye level, and in a sea of signs you want to utilize all available space to let your new customers know that you are ready for their business.
Grand River Design is here to help you build your trade show and convention marketing kit. Contact us by calling (519) 740-7272 or drop by our showroom at 25 Struck Court Unit 5 in Cambridge, ON.
