As the days get shorter and it is dark before commuters even hop in their cars to head home, it is important to make sure your business stands out at night (which is apparently at 4:00 p.m. right now). Illuminated channel letters or backlit signage can keep you visible and top of mind all day so you don’t miss out on opportunities to bring customers into your shop or office.
If you already have an illuminated sign and you have been struggling to keep the lights on, your bottom line could benefit from upgrading to an LED lighting solution - especially if you have outdated fluorescent bulbs.
LED (light-emitting diode) technology isn’t new, but many businesses still have old bulbs installed that can burn out quickly, be expensive to run, negatively impact their aesthetic, be annoying to replace, and temporarily reduce the 
visibility they rely on. Upgrading your illuminated signage is an investment in your business that is well worth it for the increased peace of mind and lower energy bills.
Here are some of the benefits of making the switch:
Durability
LEDs can outlast fluorescent options by thousands of hours. This is because they run with lower heat output and do not rely on filaments or gases that can break or leak out. The average LED lasts 50,000 hours which is 2-4 times longer than fluorescent ones.
Energy efficiency
In addition to lasting longer than fluorescent bulbs, LED lights are more energy-efficient. Your cost savings will vary on how many fluorescent bulbs you have in your signage as well as how long you run them for each day. You can find online tools to estimate your yearly savings. Over time, even small savings add up!
Convenience
If you have ever been annoyed by a bulb that flickers or loses its brightness (and never at the same time as all of the others), LED lights are the perfect solution for you. You will not have to change or buy them as often, and you won’t have to worry about the aesthetic of your business suffering because an old bulb decided it was on its way out (usually at the most inconvenient time).
Capability
Traditional lights really only offer the option of being on or off. LED lights provide significantly more options for setting timers, changing colours, and even incorporating light movement to help you grab attention.
Lower environmental impacts
LEDs are a more environmentally responsible solution because they do not contain gases that are released into the environment when they are disposed of. You can feel good about your LED lighting choice because they can be recycled safely. Installing a timer also allows you to only run your lights when you need to instead of having them on all day.
Choose Grand River Sign Design for all your signage needs
At Grand River Sign Design, we have installed new illuminated channel letters and added lighting to cabinet signage for hundreds of happy customers. We have also worked with businesses to upgrade their existing signage to save them time, money, and aggravation.
Book your consultation by calling us at (519) 740-7272 or stop by our showroom at 25 Struck Court Unit 5 in Cambridge, Ontario. We’re still here and have physical distancing measures in place to keep our clients and our team safe.
