Marketing is cast in many roles, and choosing just the right word or phrase to turn the head of your ideal customer is everything. Should your copy be funny or serious? Cute or teasing or obvious? Here are some strategies to consider before you plot your next signage marketing strategy.
You spend a lot of time crafting your online marketing and direct mail campaigns. But there’s something to be said about spontaneous saleability. So we’re going to say a few words about that with a signage perspective!
Before there was Twitter, before Instagram, before email, heck even before cold calling and direct mail, there was marketing’s tried-tested-and-true medium: Signs! If you take a quick look around you in any given retail environment, persuasive signage should be easy to spot. Persuasive signage – the kind that entices you to think or act a certain way – should be an active part of your complete marketing strategy. In a world oversaturated with notifications, ads, and BOGOs, customers often just a need a sign to point them in the right direction. Why not let that sign be from you?
Grand River Sign Design’s mission is to treat every customer like they’re our favourite. From our complimentary consultation to our professional installation, we promise to be attentive and honest.
We guarantee that your signs will be constructed with quality materials and customized to suit your project needs to the highest of industry standards.
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